Sandra Hutter, illustrator and surface pattern designer, creating colorful artwork for art licensing, custom product design, textiles, wallpaper, stationery, and home dΓ©cor. Artwork Β© Sandra Hutter.

Bold, Joyful Art -

For Products That Stand Out

Hi, I’m Sandra β€” Illustrator & Surface Pattern Designer Creating Vibrant Designs For Art Licensing, Custom Projects & Happy Homes.

Illustrated to Shine

From gift wrap to homeware and fashion β€” I design playful, colorful prints that turn everyday products into joyful statement pieces.

Lifestyle image showcasing colorful hand-painted surface pattern designs by Sandra Hutter for art licensing, custom product design, textiles, apparel, and home dΓ©cor.

Prints that pop.

Colorful hand-painted surface pattern artwork shown on wallpaper and a decorative bowl, demonstrating art licensing for home dΓ©cor, kitchenware, ceramics, and lifestyle products. Artwork Β© Sandra Hutter.

Everyday things, made fun.

Playful hand-painted abstract surface pattern used on gift wrap and packaging, available for art licensing for gift products, stationery, packaging, and seasonal collections. Artwork Β© Sandra Hutter.

Made to bring joy.

Bold floral surface pattern design displayed on upholstered furniture, showcasing artwork for textiles, upholstery, wallpaper, and home dΓ©cor licensing. Artwork Β© Sandra Hutter.

Designed to stand out.

Hand-painted coastal-inspired surface pattern artwork featured on a tote bag, demonstrating licensing for fashion accessories, bags, textiles, and lifestyle products. Artwork Β© Sandra Hutter.

For color-loving brands.

Hand-painted character surface pattern featured on children's pajamas, illustrating artwork for kids' apparel, baby products, nursery dΓ©cor, and children's licensing. Artwork Β© Sandra Hutter.

Make it feel special.

Services

ART LICENSING

License Bold, Joyful Designs That Sell

Explore market-ready artwork that helps your products stand out and connect.

License Art

CUSTOM ARTWORK

Custom Designs That Match Your Brand

Need something unique? I create bold, colorful patterns tailored to your audience.

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SHOP PRODUCTS

Colorful Artwork For Everyday Joy

Textiles, wallpaper, tech accessories, my book, and more β€” shop exclusive pieces featuring my signature designs.

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Artist Sandra Hutter drawing on her iPad

WORKSHOPS & MENTORING

Hosting Creative Workshops & Business Consultations

Join my Vienna iPad Drawing Workshops or book a 1:1 session to grow your creative business.

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SANDRA HUTTER DESIGNS HAS BEEN SPOTTED HERE

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British Vogue
Ravensburger
Target
HGTV
Casetify
TJX
Trader Joe's

Trusted by brands worldwide

Trader Joe's, US

Trader Joe's, US

Monsterthreads, Australia

Monsterthreads, Australia

Cool Bottles, Europe

Cool Bottles, Europe

CASETiFY (Asia & US)

CASETiFY (Asia & US)

View more collaborations

Are you interested in LICENSING one of my designs for your products, or want me to create a custom design for your brand in my signature style (but unique to you)?

Get In Touch

Meet the Designer

Hi there! I’m Sandra Hutter!

I'm an illustrator and surface pattern designer. I create bold, colorful patterns and illustrations for products from my studio in Vienna: fabric, wallpaper, stationery, gifts, tech accessories and more.

I'm also the author of Modern Folk Art, my how-to-draw book with 75 step-by-step folk art tutorials.

Want to know more about me? Visit my ABOUT PAGE

If you're a brand looking for artwork, have a question, or just want to say hello, click the button below. I'd love to chat.

Get in touch

Modern Folk Art is out now

75 step-by-step tutorials for folk art animals, botanicals and patterns. It's not about drawing perfectly. It's about trying things out, loosening up, and finding your own creative voice along the way.

Out now in the US. UK edition: October 15, 2026.

Get The Book

Patterns That Pop

Discover vibrant collections made for joyful products & colorful spaces.

Heirloom Garden Collection
Sunset Blooms Collection
In The Garden Collection
Happy Summer Meadow Collection
JOyful Jungle Collection
Mod Art Fun Collage Collection
Yay Days Collection
Folk Art Flowers Collection
Ocean Life Collection
Nautical Damask Collection
The Love Of Gardening Collection
Playful Meadow Collection
Tweenager Life Collection
ABC Animals Collection
Climbing Flowers Colletion
Camping Adventures Collection
Poinsettia Christmas Collection
Coastal Christmas Collection
Holly Jolly Christmas
Kidult Collection
Browse Collections

The Possibilities

License my patterns for your products

License my patterns for your products

Shop my designs on art prints & stationary products

Shop my designs on art prints & stationary products

Shop my designs on wallpaper

Shop my designs on wallpaper

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Let me create a custom design for you that will make your customers dance!

Brighten your everyday with my pattern designs on fabric and wallpaper

Brighten your everyday with my pattern designs on fabric and wallpaper

Purchase my designs on a wide range of home decor products

Purchase my designs on a wide range of home decor products

Brighten your next product range with my lively patterns

Brighten your next product range with my lively patterns

Be Bold!

Be Bold!

Purchase my designs on art prints

Purchase my designs on art prints

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From yoga to wildflowers β€” I design to match your product story

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Depending on your interests, I have the right newsletter for you. This way, I ensure you only receive content that is valuable and relevant to you.

Follow my journey on Instagram

This is one of the newest collections in my portfolio: Boho Beach 🌴⁠ ⁠ Inspired by vintage beach clubs, seashells, palm trees, sunny days, and all those little details that make summer feel special. The collection includes hero prints, coordinates,
This geometric print is another coordinate from my Boho Beach collection.⁠ ⁠ I love creating supporting patterns like this because they can work on their own or mix easily with the larger prints in a collection. The soft coral and sage color palette
Palm trees are definitely becoming a recurring theme around here🌴😊⁠ ⁠ This tropical palm print is part of my Boho Beach collection and was inspired by warm summer days, beach vacations, and that feeling of wanting summer to last just a little longe
Not every pattern in a collection needs to be the star of the show. ✨⁠ ⁠ This geometric coordinate from my Boho Beach collection was designed to work alongside the larger tropical prints, but I think it holds its own pretty well too. The mix of hand-
Another colorway from my Boho Beach collection 🌴🐚⁠ ⁠ I shared the pink version of this scallop shell print a few days ago, and today it's the mint one’s turn. I love how a simple color change can completely change the feel of a pattern.⁠ ⁠ Th
This “Beach Vibes” art print is part of my new Boho Beach collection that I’ve been sharing with you over the last few days. πŸŒ΄β˜€οΈ It combines some of my favorite beach-inspired elements and would be such a fun addition to all kinds
Apparently one palm tree stripe wasn’t enough. πŸ˜„πŸŒ΄ After creating the first version for my Boho Beach collection, I kept playing around with the idea and ended up with this second palm tree stripe design. Available now on Happywall by search
Another pattern from my Boho Beach collection 🌴 This scallop shell print is available in a few different colorways, but I have a soft spot for this pink version (swipe to see all colorways) Available now on Happywall by searching Design ID: 149806
For the current Spoonflower challenge, Chintz Revival, I decided to create a design that ties in with my Boho Beach collection. 🌴 Traditional chintz usually features florals, but I wanted to give it a tropical twist with some palm trees and tropica
I’ve been having so much fun building out my new Boho Beach collection, and this tropical foliage print is one of my favorites from the group. It started as a coordinating design, but I think it works just as nicely on its own. I love the sof