Let Your Products Shine with Joyful Design
ART LICENSING MADE EASY
Why Licensing Might Be Perfect for You
If you’re a business owner looking to bring more personality, color, and charm to your products — without hiring a full-time designer — you’re in the right place. I’m Sandra, the artist behind Sandra Hutter Designs, and I offer friendly, flexible art licensing tailored to creative brands like yours.
Whether you’re just starting out or already have a product line, licensing existing designs (or collaborating on something custom) can be the simplest way to stand out — no overwhelm required.
Ready to Get Started?
Already know what you need? Head straight to the CONTACT PAGE to find the form that fits your project best.
What Is Art Licensing?
Art licensing means you get the rights to use artwork on your products — without buying the copyright or hiring an in-house designer. You can license one of my existing surface pattern designs or work with me to create something custom. The artwork stays mine, but you get permission to use it under clear, friendly terms.
Here are the Two Types of Licensing I Offer:
Non-Exclusive License
Use the design for a certain period on your product (I may license it to others too)
Exclusive License
You get exclusive rights for a certain period, product category, and territory.
(Not sure what’s right for you? I’m happy to guide you.)
Who Is This For?
If you’re a small or growing brand looking for cheerful, modern artwork for your products — you’re my kind of client. I work with businesses in:
Stationery, Notebooks & Planners
Packaging, Gift Wrap & Toys
Art Prints
Wallpaper & Murals
Greeting Cards
Kidswear & Baby Products
Kitchen Linens, Aprons & Tea Towels
Pillows & Home Decor
& a lot more
How We Can Work Together
Option 1
License Existing Designs
Browse my ready-made pattern collections — they’re organized by theme and season, with coordinated color palettes to make your products look polished and cohesive. You simply choose what fits.
Option 2
Custom Design Collaboration
Want something tailored to your product idea? I’ll create a custom design based on your vision. You let me know what kind of product you’re making, what motifs you love, and what style you’re after. I’ll take care of the rest.
Ready to chat?
Use the buttons below to explore my portfolio, request a licensing quote, or inquire about a custom design.
Prefer email? Reach me at studio@sandrahutter.com
Are You a Big Brand?
CONTACT
KATIE SKLENAR
Director of Art Licensing
(404) 889-2370
Katie@jewelbranding.com
If you’re from a larger company or retailer and want to explore high-volume licensing opportunities, please reach out to my wonderful Art Licensing Agency Jewel Branding. They represent me for large-scale projects around the world.
WIN A CUSTOM DESIGN FOR YOUR PRODUCT!
Sign up for your chance to co-create a one-of-a-kind pattern, designed just for your brand.
Each quarter, I offer one small business the chance to win a free custom design — complete with a non-exclusive 1-year license. If you're curious about how licensing works but not quite ready for a full project, this is a great way to test the waters.
Fill out the form below with your business (or idea!).
No website/Instagram yet? No problem — just leave it blank. If you’re not sure of your vision, you can skip the giveaway for now and sign up for my regular ART LICENSING NEWSLETTER — so you can stay inspired and get in touch whenever you’re ready!
ART LICENSING WORKFLOW
Check out my Collections page, Flipbooks, or Instagram to find a design you love.
Pick an existing design or envision a custom one tailored to your brand.
Fill out the according form and tell me what you’re looking for and share some details (product type, quantity, ...). I’ll get back to you with a tailored quote and terms.
We’ll sign a simple licensing agreement covering usage, duration (typically 1 year), territory, and any exclusivity, so both sides are clear on rights.
I provide the high-resolution artwork files you need (high resolution JPG, layered PSD or AI). If any tweaks or color changes were discussed, those will be done.
You proceed to manufacture your product with the design. I’m here to support if any adjustments are needed during sampling.
You bring your product to life — I’m cheering for you! I love to share and promote collaborations on my socials.
If you wish to continue using the design after the license term, we can renew. Or you can license new designs for your next product!
FAQs About Art Licensing
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Not at all! I’ve created a super simple process to guide you every step of the way. You don’t need any prior experience.
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If you're licensing an existing design, it can be almost immediate. I always send out design files within 24 hours after I receive payment. Custom collaborations typically take 2–8 weeks, depending on your needs and my schedule.
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Licensing fees depend on the type of product, the scale of your business, and whether you need exclusive or non-exclusive rights. I’m always transparent with pricing and happy to offer affordable options for small businesses. Non-exclusive licenses often range a few hundred dollars and up, while exclusives are higher. I’ll work with you to find an arrangement that fits your budget. I typically work on a one-time flat licensing fee (no complicated royalties for you), calculated based on your production volume and usage.
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In most cases, no. I offer a one-time flat fee for simplicity. But if you'd prefer a royalty-based structure, I’m open to discussing it.
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That’s no problem. You can always upgrade to an exclusive license or renew when the time comes.
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Absolutely! We’ll just agree on the terms that make the most sense for your market.
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Yes, non-exclusive means others may also license the same design for a similar product category.
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I can adjust colors or small elements, and even add custom details to better fit your product. Some small changes are included; larger edits may involve a fee.
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I retain the copyright by default — that means I can reuse or relicense the design after your license expires. This also keeps your costs down. But if you'd like full ownership, I also offer exclusive licenses or, in some cases, full buyouts. Think of licensing like renting a beautiful design — buying the house is optional.
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No problem — that’s part of the process! I’ll guide you through style, color, and motif options based on your product idea.
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Yes, just let me know what you have in mind. We’ll define those usage rights clearly in your license.
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Not necessarily, unless agreed upon. Many clients include a “designed by Sandra Hutter” tag, but it’s not a requirement unless specified.
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Yes! I love sharing new collaborations with my audience. With your permission, I’ll happily feature your product on my Instagram (33K+ followers), Pinterest (900k+ monthly views), and in my monthly newsletter.
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Yes — if you need help visualizing how the design will look on your product, I can create mockups or even suggest colorways that fit your brand.
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My art has been licensed on everything from puzzles, greeting cards, and stationery to home textiles, kitchen accessories, and apparel.
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Yes — for large-scale or international projects, Sandra is represented by Jewel Branding & Licensing. For smaller or boutique projects, you’ll work with Sandra directly.
