If you're a small business owner looking to elevate your product line with licensed artwork, you might be wondering: Should I choose an exclusive license or a non-exclusive one? And what’s the difference? These two license types can seem confusing at first, but once you understand the differences (and benefits), you'll be empowered to make the right choice for your brand.
In this post, I’ll break down both options, explore when each makes sense, touch on other key licensing terms (like territory and product scope), and talk about a third path — custom collaborations — for when you want something truly unique.
