If you're a small business owner looking to elevate your product line with licensed artwork, you might be wondering: Should I choose an exclusive license or a non-exclusive one? And what’s the difference? These two license types can seem confusing at first, but once you understand the differences (and benefits), you'll be empowered to make the right choice for your brand.

In this post, I’ll break down both options, explore when each makes sense, touch on other key licensing terms (like territory and product scope), and talk about a third path — custom collaborations — for when you want something truly unique.

Running a product business is no easy feat — particularly when one person wears all the hats. From production and purchasing all the way through marketing and customer service, there may seem barely enough time leftover to make your products truly unique. That’s where licensing artwork becomes a possible game-changer — and yes, it’s not just for big corporations. 

For businesses big or small, art licensing can be an incredibly beneficial part of your process. If you have never heard of “art licensing” before, think of it as renting a piece of art or design for your products. This is a very basic explanation, but read on for a full explanation about how you can license with me, how the process works, and how using my art can help your brand.