How Art Licensing Can Help Your Small Product Business Stand Out
Running a product business is no easy feat — particularly when one person wears all the hats. From production and purchasing all the way through marketing and customer service, there may seem barely enough time leftover to make your products truly unique. That’s where licensing artwork becomes a possible game-changer — and yes, it’s not just for big corporations.
I collaborate with companies of all sizes!
Left: Greeting cards produced in large volumes for Target with American Greetings.
Right: A small-batch teacher planner for Mrs. Edgar, a solo-run business from Australia.
Below, I’ll walk you through 5 common struggles most product businesses face when it comes to design and how licensing artwork (like mine!) can help set your business apart.
You're attempting too many different things at once
You lack the time to commission a designer, brief the designer, negotiate through revisions — let alone design product art yourself.
✨ What I do: I offer plug-and-play ready-to-license surface pattern designs. You just only pick the design you most prefer, and that works for your product line.
Need artwork for your back-to-school collection?
My surface pattern designs are made to mix and match — perfect for cohesive product lines like this backpack and planner duo.
2. Your product looks too much like everybody else’s
Amidst the sea of cute notebooks and printed purses, it is hard to get noticed.
✨ What I offer: My designs are colorful, celebratory, and meant to help small businesses stand out — plus, I create original prints that are NOT generic stock prints.
From bold florals to playful patterns — Choose from a wide range of collections to find the perfect print for your product
3. You need consistency but are unsure how to establish a collection
You have one pattern on a tea towel … and another on a tote bag … but the two don’t quite mesh.
✨ How I help: I design full and diverse pattern collections with coordinating prints. So if you'd prefer a capsule product line or a seasonal color palette — it’s all figured out for you.
Valentine’s Pattern Collection
4. Commissioning a custom illustrator is too expensive or intimidating
Getting custom work made can be pricey, and it can take ages to discover someone with the same vision as yours?
✨ How I help: I offer adjustable licensing deals (non-exclusive or exclusive) and custom co-creations in which we co-create something original together in a hassle-free process.
5. You are new to Art Licensing and do not know where to start
Is it complex? What are the legal aspects? How long does licensing last? The answer is: licensing can go smoothly and pleasantly when done right.
✨ What I do: I’ve created a simple licensing process, perfect for beginners, with simple terms and guidelines at every step of the way.
Want to learn how it works? Head over to the licensing page to explore more.
Want to try it out?
Sign up for my newsletter and enter my quarterly giveaway to win a free custom pattern design — created just for your business and products.
Want to learn more about how it works — and get your chance to win? Sign up below!
Make your products stand out
If you’re ready to elevate your product line without the stress of starting from scratch, licensing will be the easiest step you take this year!
If you’re ready to elevate your product line without the stress of starting from scratch, licensing will be the easiest step you take this year.
Let’s make something beautiful together!